Tuesday, November 23, 2021

Advance 3R patterns

 Advance introduced the 3R subseries in late 1940 or 1941.  These were marketed to teens (girls, mostly, although there was at least one boys'/unisex shop apron) and advertised as appropriate for home economics classes.

"3R" stood for "right in style, right in fit, right in price" but I assume it was also a play on "reading, [w]riting, and 'rithmetic" since they were meant for students.

The series had 5000 series numbers.  Regular Advance patterns in this year range were in the mid- to upper 2000 series, so you sometimes see 3Rs mis-dated as late 1940s even though their styling is very clearly early 1940s.

The endeavor seems to have been short lived, limited mostly to 1941.

3R skirt and jerkin set from (probably October) 1941:


 3R patterns from September 1941: 2011 (the number suggests this was an earlier release), 5037, 5038, 5039, 5040, 5041, 5042, 5043, 5044



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Sue Burnett and Barbara Bell 1957

 The designs and numbers are the same. Sue Burnett 1957.